I am referring to the video sent on Trust Family Network in early June this year.  Sky News Live announces the opening of the Plastic Free Trust Mark in Iclandic grocery shopping malls. Richard Walker, managing director of the Plastic Free Trust Mark in Iceland states the clarity of the trademark.  The customer can distinguish between the plastic packaging and natural material of cellulose and cardboard material.

The Limping Dolphin is replaced with Plastic Free trade mark to state in clear marketing terms the imminent need to change shoppers habits.  The black type on white background makes the message crystal clear on packaging that could otherwise risk the customer a moment of doubt whilst hanging over the open buffet ice box in a multi brand grocery hall.

Shoppers are informed about making an eco-friendly choice when entering their hands into the open refrigerated cooler containing frozen vegetables and meat products.  Plastic Free Trust Mark awards retailers that are willing and able to take on the new trend in cardboard and celluloses packaging material.

The award benefits merchants whose incentive has been motivated by plastic free branding.  Big retail groups have adopted the trading scheme and earns a mark-up on their smaller retail stores whose products are awarded with trademark “Plastic Free”.

Iceland has pledged to make all their retail packaging plastic free by 2023.

Richard Walker points out to the audience at the launch that there is the classic chicken and egg dilemma.  The demand for plastic free emballage increases the number of trades and the cost drops on products branded with the label “Plastic Free”. A neutral cost on material supplied to the plastic free trade mark shown on embellage packaging makes the customer favour eco-friendly product from the plastic wrapped stuff.

Plastic Planet has launched a teaser on grocery products that has a small plastic window.  The cardboard material holds a transparent window in the middle of the tea pig tea bag wrapping material has made ready for the plastic free shopping shelf.  The tea pig bag can viewed through an embelage material made out of celluloses of wood stock from a nearby newly planted forest.

Mrs. Sian Sutherland has heard a polly-dolly gossip in town.  The strawberry plants’ leaves and stalks are being exploited for use in the packaging industry.  As they mak a pulp when processed serves the same purpose as does cardboard material.  However, the strawberry plant can be treated as compost.

Plastic Free has made a long term commitment to export plastic free packaging material to their trusted retail partners at market place all through Britain.

See a link related to the subject matter in article by James Murray in Business Green.https://www.businessgreen.com/bg/news/3024503/iceland-vows-to-become-worlds-first-plastic-free-supermarket